BEFORE YOU PUT YOUR HOME ON THE MARKET...
Clutter is the #1 obstacle to selling a home!
If there's any clutter anywhere...that's what buyers focus on...the clutter!
They don't even SEE your home.
People want to move into a home where their lives will be better...not chaotic. They want to move into a spacious, stress free home. Any size home can appear spacious if it's decluttered and set up properly. My training as a stager combined with my years as a Decluttering coach make me uniquely suited to prepare your home for sale.
After the most important step is accomplished...getting rid of the clutter, I showcase the home's best assets and minimize it's less attractive features, all while appealing to the greatest number of buyers possible. Remember, it's a numbers game!
After a buyer walks into your home, it takes about 5 seconds for them to decide whether or not they like it. You HAVE to make a great first impression. You have to wow them or they'll simply move on to the next open house.
A Decluttered home that is set up properly sells for 6% to 10% more. Decluttering can also reduces time on the market by as much as 50%.
Every month a home is on the market, it's value drops by over 1%.
Buyers don't want a structure to inhabit...they want to move into a HOME. A home that will fufill their dreams and improve their lives. That's REALLY what's going on when people are peeking into your closets, opening your fridge and peeking out your living room window. They are trying to imagine what it would be like for them to live there. The problem is...people's power of visualization is limited. If too much has to be visualized...you've lost them. That's where I come in. I create a space that's free of clutter and easy to connect with emotionally. Purchasing a home is an extreeeeeemely emotional thing.
THE 3 STEPS TO PREPARING A HOME FOR SALE
DECLUTTER & CLEAN
Clutter is the number one obstacle when trying to sell a home.
Buyers don't want to see work that needs to be done. For every problem they see, the offering price goes down... usually a lot more than the cost of dealing with it up front.
The psychology behind staging is fascinating. I use furniture placement, color, lighting and decorating along with simple common sense to appeal to the greatest number of buyers.
When I'm done, the home will be photo ready and set for your first open house!
"My wife and I highly recommend Donna!
We lived in our apt for 6 years. Our clothes
were in the kids room, toys in the living room,
too many books, CDs and unnecessary stuff
everywhere! In no time she straightened it all out.
We could have NOT done it without Donna.
And we got our asking price at our first open house!"
David- Upper East Side